Free Shipping on Orders $49+ | 30-Day Easy Returns
A 2025 feline enrichment study found cats with access to vertical climbing structures showed significantly lower cortisol indicators and stress behaviours than cats in floor-only environments.
A 2026 veterinary behavior study found that indoor cats with access to multi-level furniture, scratching surfaces, and elevated perches showed 40% fewer stress indicators than those in standard setups.
Brands like Tuft + Paw now deploy augmented reality apps so shoppers can preview cat furniture in their homes before purchase, slashing return rates. Smart cat furniture with built-in cameras is gaining mainstream traction.
Celebrity endorsement is turbocharging premium cat bed adoption. Zooey Deschanel's stylish cat tree went viral, landing in Homes & Gardens and signaling a broader shift: cat accessories are finally leveling up aesthetically.
