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Brands like Tuft + Paw now deploy augmented reality apps so shoppers can preview cat furniture in their homes before purchase, slashing return rates. Smart cat furniture with built-in cameras is gaining mainstream traction.
Celebrity endorsement is turbocharging premium cat bed adoption. Zooey Deschanel's stylish cat tree went viral, landing in Homes & Gardens and signaling a broader shift: cat accessories are finally leveling up aesthetically.
The global cat furniture and scratchers market reached $1.27 billion in 2026, growing at 6.43% CAGR and projected to hit $1.85 billion by 2032. Wall-mounted cat shelves are the fastest-growing segment.
Sustainable pet furniture is surging: wood holds 35% of market share, recycled materials growing at 10.6% CAGR. Cat owners are moving away from cheap carpeted towers toward natural sisal and solid wood designs.
