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New veterinary research links access to multi-level climbing structures with a 28% reduction in obesity rates among indoor cats. The study followed 320 cats across 4 years.
Sustainable pet furniture is surging: wood holds 35% of market share, recycled materials growing at 10.6% CAGR. Cat owners are moving away from cheap carpeted towers toward natural sisal and solid wood designs.
Celebrity endorsement is turbocharging premium cat bed adoption. Zooey Deschanel's stylish cat tree went viral, landing in Homes & Gardens and signaling a broader shift: cat accessories are finally leveling up aesthetically.
The Association for Pet Obesity Prevention's 2026 report found 59.8% of US cats are overweight or obese. Vets cite sedentary indoor environments and are recommending vertical cat furniture as a key intervention.
