US Cat Ownership Hits 49 Million Households in 2026 — A 23% Jump from 2023 Driving Pet Furniture Demand

News2026-04-10

New Study: Enclosed Cat Furniture Reduces Feline Stress Markers by 37% in Multi-Cat Households

Research published in 2026 finds that providing cats with enclosed hiding furniture — tunnel beds, cave beds, and dens — reduces cortisol markers and stress-related behaviors in multi-cat home environments.

News2026-04-06

68% of Pet Owners Want Cat Furniture That Matches Their Home Décor

Pet humanization is reshaping cat furniture spending. 68% of owners now demand décor-matching designs, e-commerce accounts for 33% of revenue, and 48% of consumers want modular cat furniture systems.

News2026-04-04

Zooey Deschanel's Viral Cat Tree Is Pushing 'Cat Furniture as Home Decor' Mainstream

Celebrity endorsement is turbocharging premium cat bed adoption. Zooey Deschanel's stylish cat tree went viral, landing in Homes & Gardens and signaling a broader shift: cat accessories are finally leveling up aesthetically.

US Cat Ownership Hits 49 Million Households in 2026 — A 23% Jump from 2023 Driving Pet Furniture Demand

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More News

New Study: Enclosed Cat Furniture Reduces Feline Stress Markers by 37% in Multi-Cat Households

68% of Pet Owners Want Cat Furniture That Matches Their Home Décor

Zooey Deschanel's Viral Cat Tree Is Pushing 'Cat Furniture as Home Decor' Mainstream